Sony ASe7ens

“2016 sees Sony celebrating its 70th birthday. We wanted to celebrate by doing something truly special. Armed with a7 series cameras, we enlisted the help of seven photographers and Instagrammers – otherwise known as the ASe7ens – to join us on a trip to Japan. Here we spent seven days exploring seven different themes that celebrate seven decades of Sony. Over the next few months we’ll be recounting these stories in more detail through the eyes of our ASe7ens photographers and the words of the people that we met. We’ll also be talking to Sony’s engineers and designers to learn how our own history and culture has influenced their feelings, thoughts and dreams as we look to move forward for the next 70 years.”